APA Style

Metz, A. (2012). The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers . New York: Tata McGraw-Hill.

MLA Style

Metz, Adam. "The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers". New York: Tata McGraw-Hill, 2012. Text.