APA Style

Mauborgne, R., Kim, W, C. (2015). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant . Boston: Harvard Business Review.

MLA Style

Mauborgne, Renee., Kim, W., Chan. "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant". Boston: Harvard Business Review, 2015. Text.