APA Style

Osterwalder, A., Pigneur, Y. (2010). Business model generation : a handbook for visionaries, game changers, and challengers . New Jersey: Wiley.

MLA Style

Osterwalder, Alexander., Pigneur, Yves. "Business model generation : a handbook for visionaries, game changers, and challengers". New Jersey: Wiley, 2010. Text.