APA Style

Stone, B., Jacobs, R. (2008). Successful direct marketing methods : interactive, database, and customer-based marketing for digital age. Eighth Edition (Eighth Edition). New York: McGraw-Hill.

MLA Style

Stone, Bob., Jacobs, Ron. "Successful direct marketing methods : interactive, database, and customer-based marketing for digital age. Eighth Edition". Eighth Edition New York: McGraw-Hill, 2008. Text.