APA Style

Jugenheimer, D, W., Kelley, L, D. (2015). Advertising account planning : planning and managing an IMC campaign. Third Edition (Third Edition). London: Routledge.

MLA Style

Jugenheimer, Donald, W., Kelley, Larry, D. "Advertising account planning : planning and managing an IMC campaign. Third Edition". Third Edition London: Routledge, 2015. Text.