APA Style

Clow, K, E., Baack, D. (2016). Integrated advertising, promotion & marketing communications. Seventh Edition (Seventh Edition). Harlow: Pearson Education Limited.

MLA Style

Clow, Kenneth, E., Baack, Donald. "Integrated advertising, promotion & marketing communications. Seventh Edition". Seventh Edition Harlow: Pearson Education Limited, 2016. Text.