APA Style
Davis, J, J. (2012).
Advertising research : theory and practice. Second Edition (Second Edition).
Upper Saddle River, N.J.:
Prentice Hall.
MLA Style
Davis, Joel, J..
"Advertising research : theory and practice. Second Edition".
Second Edition
Upper Saddle River, N.J.:
Prentice Hall,
2012.
Text.