APA Style

Foxall, G, R., Schrezenmaier, T, C. (2007). The behavioral economics of brand choice . Basingstoke: Palgrave Macmillan.

MLA Style

Foxall, Gordon,, R., Schrezenmaier, Teresa, C. "The behavioral economics of brand choice". Basingstoke: Palgrave Macmillan, 2007. Text.