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<title>Media programming :</title>
<subTitle>strategies and practices. Ninth International Edition</subTitle>
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<namePart>Eastman, Susan Tyler</namePart>
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<namePart>Ferguson, Douglas A</namePart>
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<publisher>Wadsworth Pub. Co</publisher>
<dateIssued>2013</dateIssued>
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<edition>Ninth International Edition</edition>
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<extent>xii, 484 p. ; 25 cm.</extent>
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<subject authority=""><topic>Cable television--Planning</topic></subject>
<subject authority=""><topic>Television programs--Planning</topic></subject>
<subject authority=""><topic>Radio programs--Planning</topic></subject>
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