APA Style

Kotler, P., Keller, K, L, 1. (2016). Marketing Management. Fifteenth Global Edition (Fifteenth Global Edition). New Jersey: Pearson.

MLA Style

Kotler, Philip., Keller, Kevin, Lane,, 1956-. "Marketing Management. Fifteenth Global Edition". Fifteenth Global Edition New Jersey: Pearson, 2016. Text.