APA Style

Cannon, J, P. et al (2008). Basic Marketing : A global managerial approach. Sixteenth Edition (Sixteenth Edition). Boston: McGraw-Hill/Irwin.

MLA Style

Cannon, Joseph, P. et al. "Basic Marketing : A global managerial approach. Sixteenth Edition". Sixteenth Edition Boston: McGraw-Hill/Irwin, 2008. Text.