APA Style
Kotler, P., Keller, K, L, 1. (2006).
Marketing management. Twelfth Edition (Twelfth Edition).
New Jersey:
Pearson.
MLA Style
Kotler, Philip., Keller, Kevin, Lane,, 1956-.
"Marketing management. Twelfth Edition".
Twelfth Edition
New Jersey:
Pearson,
2006.
Text.