APA Style

Belch, G, E., Belch, M, A. (2004). Advertising and Promotion: An Integrated marketing communications perspective. Sixth Edition (Sixth Edition). New York: McGrawHill.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and Promotion: An Integrated marketing communications perspective. Sixth Edition". Sixth Edition New York: McGrawHill, 2004. Text.