APA Style

Kerpen, D. (2011). Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) . New York: McGraw-Hill.

MLA Style

Kerpen, Dave. "Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)". New York: McGraw-Hill, 2011. Text.