how to create products and services customers want Osterwalder, Alexander Primary Author Pigneur, Yves Additional Author Smith, Alan Additional Author Bernarda, Gregory Additional Author mixed material bibliography Hoboken John Wiley 2014 monographic en English

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xxv, 290 p. ; 19 cm. In this book, you'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Glossary : page 276-277. Index : page 282-290. CUSTOMER SERVICES, CUSTOMER RELATIONS 658.812219781118968055 UMN Library Excellent Career Begins with Excellent Education 658.81221 Ost v 1-12421 My Library 658.81221 Ost v 17/01646 My Library 658.81221 Ost v 17/01647 My Library 658.81221 Ost v 17/01648 My Library 658.81221 Ost v 25/00382 My Library 658.81221 Ost v 51l%2B%2BvjVkDL._SX258_BO1%2C204%2C203%2C200_.jpg.jpg 11383 2015-04-01 00:00:00 2025-06-24 11:37:20 machine generated