APA Style

Scott, D, M. (2013). The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. Fourth edition (Fourth edition). New Jersey: Wiley.

MLA Style

Scott, David, Meerman. "The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. Fourth edition". Fourth edition New Jersey: Wiley, 2013. Text.