APA Style

Katz, H. (2007). The media handbook : a complete guide to advertising media selection, planning, research, and buying. Third Edition (Third Edition). New Jersey: Lawrence Erlbaum.

MLA Style

Katz, Helen. "The media handbook : a complete guide to advertising media selection, planning, research, and buying. Third Edition". Third Edition New Jersey: Lawrence Erlbaum, 2007. Text.