APA Style

Stone, M. (2003). The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers . Harlow, Essex: Financial Times Prentice Hall.

MLA Style

Stone, Merlin. "The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers". Harlow, Essex: Financial Times Prentice Hall, 2003. Text.