APA Style

Keller, K, L, 1., Swaminathan, V. (2020). Strategic brand management : building, measuring, and managing brand equity. Fourth Edition. (Fourth Edition). England: Pearson Education Limited.

MLA Style

Keller, Kevin, Lane,, 1956-., Swaminathan, Vanitha. "Strategic brand management : building, measuring, and managing brand equity. Fourth Edition.". Fourth Edition England: Pearson Education Limited, 2020. Text.