mastering research, theory and practice. Third Edition Heding, Tilde Primary Author Knudtzen, Charlotte F. Additional Author Bjerre, Mogens Additional Author mixed material bibliography Abingdon, Oxon Routledge 2020 monographic Third Edition en English

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xiv, 323 p. ; 26 cm. Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years. Brand name products--Management Branding (Marketing) 658.8279780367172589 UMN Library Excellent Career Begins with Excellent Education 658.827 Hed b 26/00180 My Library 658.827 Hed b 26/00181 My Library 658.827 Hed b 104916961269f2bba4be2d91.62443865.jpg 1007553 2026-04-30 09:17:08 2026-04-30 09:19:01 machine generated