Principles of strategic communication. Second Edition

Principles of strategic communication. Second Edition Holtzhausen, Derina Rhoda Primary Author Fullerton, Jami A., 1963- Primary Author Lewis, Bobbi Kay, 1970- Additional Author mixed material bibliography New York, NY Routledge 2026 monographic Second Edition, 2026 en English 360 p. ; 24 cm. Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions. BUSINESS COMMUNICATION ADVERTISING Marketing management—planning and policy PUBLIC RELATIONS MARKETING 658.8029781032626284 UMN Library Excellent Career Begins with Excellent Education 658.802 Hol p 26/00163 Kampus Menara Kompas 658.802 Hol p 6549247469e9c6fd178762.07415526.jpg 1007495 2026-04-23 14:15:09 2026-04-23 14:16:27 machine generated