<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" ID="1007293">
<titleInfo>
<title>Digital marketing. Ninth Edition</title>
</titleInfo>
<name type="Personal Name" authority="">
<namePart>Chaffey, Dave, 1963-</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Ellis-Chadwick, Fiona</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Abedrabdo, Majd</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<genre authority="marcgt">bibliography</genre>
<originInfo>
<place><placeTerm type="text">Harlow, United Kingdom</placeTerm></place>
<publisher>Pearson Education</publisher>
<dateIssued>2025</dateIssued>
<issuance>monographic</issuance>
<edition>Ninth Edition</edition>
</originInfo>
<language>
<languageTerm type="code">en</languageTerm>
<languageTerm type="text">English</languageTerm>
</language>
<physicalDescription>
<form authority="gmd">Text</form>
<extent>xxvii, 548 p. ; 27 cm.</extent>
</physicalDescription>
<note>Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends

Included Glossary and Index</note>
<subject authority=""><topic>Strategic planning</topic></subject>
<subject authority=""><topic>INTERNET MARKETING</topic></subject>
<subject authority=""><topic>Internet Computing</topic></subject>
<classification>658.87202854678</classification><identifier type="isbn">9781292738086</identifier><location>
<physicalLocation>UMN Library Excellent Career Begins with Excellent Education</physicalLocation>
<shelfLocator>658.87202854678 Cha d</shelfLocator>
<holdingSimple>
<copyInformation>
<numerationAndChronology type="1">26/00087</numerationAndChronology>
<sublocation>My Library</sublocation>
<shelfLocator>658.87202854678 Cha d</shelfLocator>
</copyInformation>
</holdingSimple>
</location>
<slims:image>140763345969ae325211c2b0.41065448.jpg</slims:image>
<recordInfo>
<recordIdentifier>1007293</recordIdentifier>
<recordCreationDate encoding="w3cdtf">2026-03-09 09:37:06</recordCreationDate>
<recordChangeDate encoding="w3cdtf">2026-04-07 08:35:57</recordChangeDate>
<recordOrigin>machine generated</recordOrigin>
</recordInfo></mods></modsCollection>