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<title>Digital business and E-commerce management :</title>
<subTitle>strategy, implementation and practice. Eighth Edition</subTitle>
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<name type="Personal Name" authority="">
<namePart>Chaffey, Dave, 1963-</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Arturi, Tanya</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
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<name type="Personal Name" authority="">
<namePart>Edmundson-Bird, David</namePart>
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<place><placeTerm type="text">Harlow, Essex</placeTerm></place>
<publisher>Pearson</publisher>
<dateIssued>2024</dateIssued>
<issuance>monographic</issuance>
<edition>Eighth Edition</edition>
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<languageTerm type="code">en</languageTerm>
<languageTerm type="text">English</languageTerm>
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<extent>XXIV, 638 p. ; 27 cm.</extent>
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<note>This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. 

Included Glossary and Index</note>
<subject authority=""><topic>Business enterprises--Computer networks</topic></subject>
<subject authority=""><topic>Electronic commerce</topic></subject>
<subject authority=""><topic>Direct Exporting</topic></subject>
<classification>658.8421</classification><identifier type="isbn">9781292725833</identifier><location>
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