APA Style

Mothersbaugh, D, L. et al (2024). Consumer behavior : building marketing strategy. Fifteenth International Student Edition (Fifteenth International Student Edition). New York, NY: McGraw Hill.

MLA Style

Mothersbaugh, David, L.. et al. "Consumer behavior : building marketing strategy. Fifteenth International Student Edition". Fifteenth International Student Edition New York, NY: McGraw Hill, 2024. Text.