building marketing strategy. Fifteenth International Student Edition Mothersbaugh, David L. Primary Author Kleiser, Susan Bardi Additional Author Hawkins, Del I. Additional Author mixed material bibliography New York, NY McGraw Hill 2024 monographic Fifteenth International Student Edition en English

Text

xxiii, 824 p. ; 26 cm. Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index Market surveys--United States Consumers--United States Consumer behavior--United States--Case studies Consumer behavior--United States Market surveys UNITED STATES Consumer behavior 658.83429781266114762 UMN Library Excellent Career Begins with Excellent Education 658.8342 Mot c 26/00085 My Library 658.8342 Mot c 145225398069ae2de1eae489.04166965.jpg 1007291 2026-03-09 09:18:09 2026-04-07 08:35:18 machine generated