APA Style

Kotler, P, 1. et al (2026). Marketing management. Seventeenth Global Edition (Seventeenth Global Edition). Harlow, Essex: Pearson.

MLA Style

Kotler, Philip,, 1931-. et al. "Marketing management. Seventeenth Global Edition". Seventeenth Global Edition Harlow, Essex: Pearson, 2026. Text.