Keller, Kevin Lane, 1956- Additional Author Kotler, Philip, 1931- Primary Author Chernev, Alexander Additional Author mixed material bibliography Harlow, Essex Pearson 2026 monographic Seventeenth Global Edition en English

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551 p. ; 28 cm. Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index Marketing Gestion Marketing--Management 658.8229781292462714 UMN Library Excellent Career Begins with Excellent Education 658.822 Kot m 25/00871 My Library 658.822 Kot m 25/00872 My Library 658.822 Kot m 1893288464695b1457156268.45847309.jpg 1007011 2026-01-05 08:31:03 2026-01-05 08:33:08 machine generated