the key to successful public relations, corporate communication and sustainable organizations. Fifth edition Doorley, John Editor Garcia, Helio Fred Editor mixed material bibliography New York, NY Routledge 2025 monographic Fifth edition, 2025 en English

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xxxvii, 409 p. ; 24,5 cm. The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability. Includes index Prestige COMMUNICATION IN ORGANIZATIONS PUBLIC RELATIONS 658.459781032577982 UMN Library Excellent Career Begins with Excellent Education 658.45 Doo r 25/00828 Kampus Menara Kompas 658.45 Doo r 192757305069393dcde9ab28.49224563.jpg 1006967 2025-12-10 16:30:53 2025-12-16 11:15:05 machine generated