building brand communities and engagement. Second Edition Yesiloglu, Sevil Editor Costello, Joyce Editor mixed material bibliography Abingdon, Oxon Routledge 2025 monographic Second Edition, 2025 en English

Text

xvi, 331 p. ; 24,5 cm. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index Advertising Planning Communication in marketing Influence (Psychology) Social media MARKETING 658.89781032562223 UMN Library Excellent Career Begins with Excellent Education 658.8 Cos i 25/00826 Kampus Menara Kompas 658.8 Cos i 1230237855693931c3ed5ad5.45974230.jpg 1006963 2025-12-10 15:39:31 2025-12-16 11:14:18 machine generated