<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" ID="1006962">
<titleInfo>
<title>Social Media Campaigns :</title>
<subTitle>strategies for public relations and marketing. Third Edition</subTitle>
</titleInfo>
<name type="Personal Name" authority="">
<namePart>Kim, Carolyn Mae</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Prince, Matthew</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<genre authority="marcgt">bibliography</genre>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2026</dateIssued>
<issuance>monographic</issuance>
<edition>Third Edition, 2026</edition>
</originInfo>
<language>
<languageTerm type="code">en</languageTerm>
<languageTerm type="text">English</languageTerm>
</language>
<physicalDescription>
<form authority="gmd">Text</form>
<extent>xvi, 261 p. ; 24,5 cm.</extent>
</physicalDescription>
<note>This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals.

Includes Index</note>
<subject authority=""><topic>INTERNET MARKETING</topic></subject>
<subject authority=""><topic>Social media</topic></subject>
<subject authority=""><topic>Internet in public relations</topic></subject>
<subject authority=""><topic>PUBLIC RELATIONS</topic></subject>
<classification>658.872</classification><identifier type="isbn">9781032802510</identifier><location>
<physicalLocation>UMN Library Excellent Career Begins with Excellent Education</physicalLocation>
<shelfLocator>658.872 Kim s</shelfLocator>
<holdingSimple>
<copyInformation>
<numerationAndChronology type="1">25/00824</numerationAndChronology>
<sublocation>Kampus Menara Kompas</sublocation>
<shelfLocator>658.872 Kim s</shelfLocator>
</copyInformation>
</holdingSimple>
</location>
<slims:image>192430839369392e823b3261.98595019.jpg</slims:image>
<recordInfo>
<recordIdentifier>1006962</recordIdentifier>
<recordCreationDate encoding="w3cdtf">2025-12-10 15:25:38</recordCreationDate>
<recordChangeDate encoding="w3cdtf">2025-12-16 11:12:13</recordChangeDate>
<recordOrigin>machine generated</recordOrigin>
</recordInfo></mods></modsCollection>