successful writing for design, advertising and marketing. Third edition Lingwood, Gyles Primary Author Shaw, Mark, 1965- Additional Author mixed material bibliography London Laurence King Publishing 2022 monographic First Edition, 2022 en English

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240 p. ; 24 cm. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. Glossary : page 231-233. Index : page 235-237. ADVERTISING COPY MARKETING 659.1329781529420241 UMN Library Excellent Career Begins with Excellent Education 659.132 Lin c 25/00409 My Library 659.132 Lin c 1169804531685a60caddd3c4.37019184.jpg 1005716 2025-06-24 15:24:42 2025-06-24 15:25:40 machine generated