APA Style

Weigold, M, F., Arens, W, F. (2024). Contemporary advertising and integrated marketing communications. Seventeenth Edition (Seventeenth Edition). New York: McGraw Hill.

MLA Style

Weigold, Michael, F.., Arens, William, F.. "Contemporary advertising and integrated marketing communications. Seventeenth Edition". Seventeenth Edition New York: McGraw Hill, 2024. Text.