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<title>Understanding digital marketing :</title>
<subTitle>marketing strategies for engaging the digital generation. Fifth Edition</subTitle>
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<namePart>Ryan, Damian</namePart>
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<publisher>KoganPage</publisher>
<dateIssued>2021</dateIssued>
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<edition>Fifth Edition</edition>
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<note>In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.</note>
<subject authority=""><topic>DIGITAL MARKETING</topic></subject>
<subject authority=""><topic>Social media</topic></subject>
<subject authority=""><topic>INTERNET MARKETING</topic></subject>
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