marketing, advertising, and public relations in the consumer revolution. Fourth Edition Quesenberry, Keith A. Primary Author mixed material bibliography Lanham Rowman & Littlefield 2025 monographic Fourth Edition, 2021 en English

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437 p. ; 26 cm. This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436. Business and Management Internet advertising Internet in public relations INTERNET MARKETING 658.8729781538167090 UMN Library Excellent Career Begins with Excellent Education 658.872 Que s 24/00818 My Library 658.872 Que s 25/00659 My Library 658.872 Que s 687009039674544436e4467.47692336.jpg 1004009 2024-11-26 10:45:07 2025-09-29 10:09:09 machine generated