an evidence-based approach Supa, Dustin W. Primary Author Zoch, Lynn M. Primary Author mixed material bibliography New York Oxford University Press 2021 monographic First Edition en English

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286 p. ; 24 cm. This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that being the case, we have written it with the knowledge that many colleges and universities don't have room in the curriculum for a stand-alone media relations course Mass media COMMUNICATION PUBLIC RELATIONS 659.29780190844271 UMN Library Excellent Career Begins with Excellent Education 659.2 Sup s 24/00791 My Library 659.2 Sup s 24/00792 My Library 659.2 Sup s 1877734763673ab036168ef3.72567542.jpg 1003963 2024-11-18 10:10:46 2026-05-05 14:02:45 machine generated