APA Style

Bitner, M, J. et al (2024). Services marketing : integrating customer focus across the firm. Eighth International Edition (Eighth International Edition). Dubuque: McGraw Hill.

MLA Style

Bitner, Mary, Jo. et al. "Services marketing : integrating customer focus across the firm. Eighth International Edition". Eighth International Edition Dubuque: McGraw Hill, 2024. Text.