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<title>Services marketing :</title>
<subTitle>integrating customer focus across the firm. Eighth International Edition</subTitle>
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<namePart>Bitner, Mary Jo</namePart>
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<namePart>Zeithaml, Valarie A.</namePart>
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<namePart>Gremler, Dwayne D.</namePart>
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<namePart>Mende, Martin</namePart>
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<publisher>McGraw Hill</publisher>
<dateIssued>2024</dateIssued>
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<edition>Eighth International Edition</edition>
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<subject authority=""><topic>Services (Industrie) Marketing</topic></subject>
<subject authority=""><topic>Customer services</topic></subject>
<subject authority=""><topic>MARKETING</topic></subject>
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