APA Style

Belch, G, E., Belch, M, A. (2024). Advertising and promotion : an integrated marketing communications perspective. Thirteenth Edition (Thirteenth Edition, 2024). New York: McGraw Hill.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and promotion : an integrated marketing communications perspective. Thirteenth Edition". Thirteenth Edition, 2024 New York: McGraw Hill, 2024. Text.