an integrated marketing communications perspective. Thirteenth Edition Belch, George E. Primary Author Belch, Michael A. Primary Author mixed material bibliography New York McGraw Hill 2024 monographic Thirteenth Edition, 2024 en English

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xxxi, 759 p. ; 28 cm. This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index Communication in marketing SALES PROMOTION ADVERTISING 658.827229781266090608 UMN Library Excellent Career Begins with Excellent Education 658.82722 Bel a 24/00579 My Library 658.82722 Bel a 25/00618 My Library 658.82722 Bel a 35188688266dfa7d857f7c1.46295738.jpeg 1003524 2024-09-10 08:58:48 2025-09-02 10:34:47 machine generated