APA Style
Lovelock, C., Wirtz, J. (2022).
Services marketing : people, technology, strategy. Ninth Edition (Ninth Edition).
New Jersey:
World Scientific.
MLA Style
Lovelock, Christopher., Wirtz, Jochen.
"Services marketing : people, technology, strategy. Ninth Edition".
Ninth Edition
New Jersey:
World Scientific,
2022.
Text.