APA Style

Mullins, J, W., Walker, O, C. (2014). Marketing Strategy: a Decision - Focused Approach. Eighth Edition (Eighth Edition). New York: McGraw-Hill.

MLA Style

Mullins, John, W., Walker, Orville, C. "Marketing Strategy: a Decision - Focused Approach. Eighth Edition". Eighth Edition New York: McGraw-Hill, 2014. Text.