APA Style
Mullins, J, W., Walker, O, C. (2013).
Marketing management : a strategic decision-making approach, eighth edition (eighth edition).
New York:
McGraw-Hill.
MLA Style
Mullins, John, W., Walker, Orville, C.
"Marketing management : a strategic decision-making approach, eighth edition".
eighth edition
New York:
McGraw-Hill,
2013.
Text.