Hult, G. Tomas M. Additional Author Ringle, Christian M. Additional Author Sarstedt, Marko Additional Author Hair, Joseph F., Jr., 1944- Primary Author mixed material bibliography California SAGE Publications 2022 monographic Third Edition, 2022 en English

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xx, 363 p. The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on equations and symbols, instead, explaining the details in straightforward language. A running case study on corporate reputation follows the different steps in this technique so readers can better understand the research applications. Glossary: page 305-326. Bibliography: page 327-351. Index: page 352-363. Least squares Structural equation modeling 511.429781544396408 UMN Library Excellent Career Begins with Excellent Education 511.42 Hai p 23/00276 My Library 511.42 Hai p 24/00787 Kampus Menara Kompas 511.42 Hai p 70932736464005d1b9f4be0.34469724.jpg 1002053 2023-03-02 15:23:55 2026-05-05 13:50:45 machine generated