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<note>Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade.</note>
<subject authority=""><topic>COMMUNICATION</topic></subject>
<subject authority=""><topic>PUBLIC RELATIONS</topic></subject>
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