a European perspective. Seventh Edition Bergh, Joeri Van den Primary Author Pelsmacker, Patrick de Primary Author Geuens, Maggie Primary Author mixed material bibliography Harlow Pearson 2021 monographic Seventh Edition, 2021 en English

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Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context Glossary: page 529-543. Index: page 544-558. Europe Sales & marketing COMMUNICATION IN MARKETING -- EUROPEAN Communication in marketing 658.8029781292327891 UMN Library Excellent Career Begins with Excellent Education 658.802 Pel m 21/00613 Kampus Menara Kompas 658.802 Pel m 24/00990 Kampus Menara Kompas 658.802 Pel m 40015996262bbd814ca5171.34979459.jpg 1000113 2022-06-29 11:41:56 2026-05-05 13:27:22 machine generated