Kellogg on Branding

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Kellogg on Branding

Statement of Responsibility

Author(s)

Tybout, Alice M. - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Tyb k

ISBN/ISSN

9780471690160

Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2005

Publishing Place

New Jersey

Collation

334 p.

Specific Detail Info

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