Convergence marketing : Running with the centaurs

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Subtitle on cover: Strategies for reaching the new hybrid consumer

Statement of Responsibility

Author(s)

Gunther, Robert E - Personal Name
Mahajan, Vijay - Personal Name
Wind, Yoram Jerry - Personal Name

Grade (for Thesis)

Edition

Call Number

658.821 Gun c

ISBN/ISSN

0130650757

Subject(s)

Classification

658.821

Series Title

GMD

Text

Language

English

Publisher

Financial Times Prentice Hall

Publishing Year

2002

Publishing Place

Collation

336 p.

Specific Detail Info

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