The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Statement of Responsibility

Author(s)

Metz, Adam - Personal Name

Grade (for Thesis)

Edition

Call Number

658.812 Met s

ISBN/ISSN

9780071759182

Subject(s)

Customer relations -- Management
Branding (Marketing)

Classification

658.812

Series Title

GMD

Text

Language

Publisher

Tata McGraw-Hill

Publishing Year

2012

Publishing Place

New York

Collation

279 p. ; 24 cm.

Specific Detail Info

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