Brands in the balance : Meeting the challenges to commercial identity

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Brands in the balance : Meeting the challenges to commercial identity

Statement of Responsibility

Author(s)

Drawbaugh, Kevin - Personal Name

Grade (for Thesis)

Edition

Call Number

658.82721 Dra b

ISBN/ISSN

0273650351

Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS
Brand choice

Classification

658.82721

Series Title

GMD

Text

Language

Publisher

Reuters

Publishing Year

2001

Publishing Place

London

Collation

viii, 278 p., [16] p. of plates : ill. (some col.)

Specific Detail Info

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