The behavioral economics of brand choice

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The behavioral economics of brand choice

Statement of Responsibility

Author(s)

Foxall, Gordon, R - Personal Name
Schrezenmaier, Teresa C - Personal Name

Grade (for Thesis)

Edition

Call Number

658.8343 Fox t

ISBN/ISSN

9780230006836

Subject(s)

Consumer behavior
Brand choice

Classification

658.8343

Series Title

GMD

Text

Language

English

Publisher

Palgrave Macmillan

Publishing Year

2007

Publishing Place

Basingstoke

Collation

xix, 292 p. ; 22 cm.

Specific Detail Info

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